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Our mission and pledge as a trade association is to assure that each member has sufficient real estate services and products to enhance their freedom and ability to conduct their individual businesses competently and with integrity and collectively promote the preservation of real property rights. Rancho Southeast is certainly not "the new kid on the block" with over 80 years of tried and true concerns for our members. Our products and forms are competitive in price and in many cases, lower. The delivery service twice weekly brings hot sheets, previews, bulletins, and flyers as well as products, to the member’s front door. We continue to fight for private property rights, low taxes, keeping utility fees to a minimum and affordable housing opportunities in our local areas. Our office is centrally located just off the 605 freeway for members to purchase products as well as receive hands-on training. Our staff is efficient, effective, friendly and knowledgeable. Our leadership objectives are to unite those engaged in the recognized branches of the real estate profession for the purpose of exerting a beneficial influence upon the profession and related interests. To promote and maintain high standards of conduct in the real estate profession as expressed in the code of Ethics of the NATIONAL ASSOCIATION OF REALTORS. To safeguard members’ interest in the real estate profession and to further interests of home and other real property ownership. To unite those engaged in the real estate profession in our communities with the CALIFORNIA ASSOCIATION OF REALTORS and the NATIONAL ASSOCIATION OF REALTORS. To designate, for the benefit of the public, those individuals within the state of California authorized to use the term REALTOR as licensed, prescribed and controlled by the NATIONAL ASSOCIATION OF REALTORS.